Audience
Our target audience is teenager/young adults as via research we found that this age group are the people who mainly are attracted to watch possessive horrors.
As being teenagers ourselves we can relate to what we are trying to achieve/relate to our audience, we have an understanding of what is expected from possessive horrors and the gratifications that we get from watching them,which encourages people of our age group to watch more possessive horrors.
We used a website called monkey survey, which we used to create a survey, which we sent to a variety of people to gain feedback of:
What is expected from possessive horrors
Who watches possessive horrors
The conventions of possessive horrors which helped us to come up with a story line.
Why people watch possessive horrors.
Overall the information we collected helped us to define our audience.
We have appealed to our target audience by including conventional elements from possessive horrors this would capture our target audiences' attention, such as the use of a clown which came up as one of the top elements that are in possessive horrors. We also watched several possessive horror openings reinforcing the clowns dominance in possessive horrors. We used teenage girls as the characters in our possessive horror opening meaning that our target audience can have more of a connection to them.
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