Our idea:

Our possessive horror opening idea starts off with 3 teenage girls on their way to a party (one of the girls, (Sophie) is filming, so that they will remember that evening events, Sophie and Lucy are playing music out loud) Beth starts to become distance from Sophie and Lucy falling behind. The two girls start to notice a difference in Beth's behavior and question her Beth gets defensive looks to her left and walks off, the two girls carry on walking without Beth. Beth walks towards a clown hanging down from a tree, she looks at it recognizing it she runs back to the two girls shouting at them to off their music, the girls question why she's acting strangely ignoring that Beth has asked them to turn off the music. Beth threatens that something bad will happen to them if they don't turn off the music, they still ignore her Beth strangles Lucy leaving her lying dead on the floor, she then pushes Sophie over dropping her camera on the ground. Through Sophie camera we can see Beth run off. This end with a two weeks earlier message.
We had to slightly change our idea due to problems that occurred, we had two girls, not three. The story line is still the same.

Target audience:

We have decided to rate our opening a 15, due to death being part of the narrative, we thought that it wouldn't be appropriate for younger aged viewers - as a group and individually have watched/reviewed several possessive horror openings/trailers and from this we have found that the majority of the films are rated a 15+, furthermore from our research we found that generally teenagers/young adult are the groups who take the most interest in watching horror films. 

Why possessive horror?

We decided to choose possessive horror for our chosen genre due to them not being a popular film opening choice, furthermore we felt like we had some knowledge on possessive horrors as a group, so we knew what the elements of possessive horrors are, we feel comfortable knowing what conventionally happens within possessive horrors and therefore have an idea of what makes a good possessive horror and the codes and conventions that are encoded in possessive horrors which we could depict and come up with a story line/starting point. 

Following the results from our servery monkey, we found that possessive horrors are not hugely popular throughout the sample we asked. However we did gather information about the expectations that people had within possessive horrors which all mostly were similar expectations, we can work from in order to create an opening that will match there expectations, there expectations were to feel scared/jumpy and to be on edge. We had feedback from another group on our narrative, which was positive in result we feel that our possessive horror opening will work.